Edward McDonnell, EVP and CRO of Salesforce Marketing Cloud, touches on how incomplete data is creating challenges for marketers, and why it's time for businesses to re-calibrate their training methods.
Krishna Subramanian, Co-founder of Captiv8, explains the latest trends in influencer marketing and how name, image and likeness is creating endless opportunities for brands to work with collegiate athletes.
Luke Sheehan, CMO at Willful, discusses digital marketing strategies to gain customer trust, and how to effectively leverage the proper partnership opportunities.
Mimi Swain, Chief Revenue Officer at Ring, explains how Ring’s early go-to-market strategy helped the company build a community of loyal customers and shareable moments.
J.C. Lapierre, Chief Strategy and Communications Officer at PwC, details how the company reorganized and the steps the 160-year-old company has taken to roll out its new marketing strategy.
Genna Franconi, Co-founder and Managing Director of Trade School, explains how integrated content shops are helping brands create engaging, scalable content.
Tom Rossmeissl, Head of Global Marketing at Eat Just, on how JUST Egg is expanding the market for plant-based foods by using influencer marketing.
Paul Brenner, CSO of Vienomics, explains how OOH audio is helping marketers expand their advertising channels.
John Major, Director of Marketing at GHSP, explains how to build brand awareness when you’re expanding your product footprint.