Steve Mosinski, Global Head of Marketing, Fox Rent a Car has been leading marketing teams for decades. In this episode, he discusses what it was like to join the unique industry of rental cars, go through an acquisition from day one, and ways he has been able to navigate success in a market previously dominated by others. Download to this episode now to know how to make an impact on a large industry.
Tim Metzner, Co-founder of Coterie Insurance, is doing everything he can to reinvent the way small business insurance is done. He wants to make it easy for customers to know what they need and why. Not just in coverage, but also in business. He believes a company should be about much more than just providing a service, but also about inspiring people and communities.
Christine de Wendel, Co-Founder and CEO US sunday, to discuss how they saw an opportunity in the Covid pandemic that would make payments faster and easier than ever before. She discusses how they find top talent, develop a strong consumer-facing brand, streamline the entire restaurant dining experience making businesses and consumers happy all while scaling across the globe at tremendous speeds.
Mayur Gupta, Chief Marketing and Strategy Officer at Gannett explains how he’s taken the helm at one of journalism’s most respected brands, and is driving the company towards reaching younger audiences as a growth strategy.
Amy Frampton, Head of Marketing at BambooHR is all about making the best possible employee experience. In this episode she discusses how to use technology to improve important HR connections between managers and staff. She walks through her thought process behind BambooHR’s current channel mix, and how she thinks about aligning her strategy to customer signals.
Ingrid Burton, CMO Quantcast, began her career in software but learned she had a knack for explaining complex tech in an easy-to-understand way. She talks about the transition made to leadership, how she thinks about team building, her strategies on rebranding, expanding ESG and DEI efforts at the company, and the power that machine learning has in the marketing world.
Amanda Malko, CMO at G2, is an ambassador for marketing and brings clarity and enthusiasm to the craft that shows thoughtfulness. Now she tackles the challenge of marketing to software developers and crafting the best customer experience. She outlines some surveying best practices and dives into some of the ocean of MarTech tools and uses. Finally, she gives some quick and easy tool testing guidelines as well as some good AB testing guidelines.
Jason Held, CEO of Saber Astronautics, is disrupting the space industry on two continents by expanding access to space to teachers, students, and entrepreneurs through software development. He has overcome major hurdles including establishing a successful business to government partnerships in not only one but two countries. As they continue to lower the entry point for those seeking careers in the space industry, Saber is also working on solutions for the growing problem of space traffic regulation.
JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC, has been with the company for decades and continues to lead by example, offering real mentorship opportunities to her team. She also talks about some of the benefits of increased data transparency for all players, the need for great communication in a large organization, and how she thinks about staying on the cusp of trends in how people shift the way they consume media.
Rashad Drakeford, Head of Content Marketing, Robinhood, knows the importance of telling a good story and leveraging the impact of that through the content he creates as a brand. In this episode, Rashad shares some of the lessons he’s brought to Robinhood from his experiences working at Apple, Revolt Media, Madison Square Garden, the U.S. Department of Energy, and Barack Obama’s first Presidential campaign. Rashad has a unique perspective on creating the most impactful content and engaging with the right influencers at Robinhood.