Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company’s focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.
Tune in to learn:
- What is Clear Channel Outdoor (1:50)
- The importance of having the right people (03:30)
- How to build relationships (6:10)
- Learnings from MTV (9:30)
- What led Dan to Clear Channel Outdoor (21:00)
- Understanding attribution of OOH (28:00)
- Social responsibility in the corporate world (40:30)
- The culture of the ELT (46:00)
About the Guest:
“Dan Levi is executive vice president and chief marketing officer of Clear Channel Outdoor Americas (CCOA). He leads the organization’s overall marketing strategy and execution in support of the company’s vision of enabling advertisers and brands to captivate audiences wherever they are.
Dan brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations. He joined CCOA from Levi Media Advisory, a consulting company he founded. Prior to launching his own firm, Dan was chief marketing officer at Captivate and held senior-level digital marketing positions at companies including Zoom Media, Monster Worldwide, WWE, and MTV.
Since 2008, Dan has focused on the intersection of digital media, technology, and location-based marketing through involvement with the digital place-based advertising industry. He has helped the industry’s nascent embrace of ad tech, mobile, and programmatic buying opportunities, building partnerships that bridge the gap between traditional “offline” media and the digital and mobile ecosystem that drives today’s modern marketing and advertising businesses.
Dan has served as an advisory board member of Digital Signage Association, chair of creative standards committee, member of the mobile integration committee for Digital Place-based Advertising Association, and member of the technology innovations committee of the Outdoor Advertising Association of America (OAAA). He holds a BS in marketing from Penn State University and lives in Brooklyn, NY.”
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