Leading with Innovative Marketing Strategies in a Competitive Landscape

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The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO.

Tune in to learn:

  • What is Informatica? (2:00)
  • The marketing approach for cloud growth (4:20)
  • How to differentiate yourself (9:10)
  • Effective strategies for promoting cloud services (11:45)
  • Bringing people together with events (18:15)
  • Aligning product and sales teams (21:00)
  • Cultivating talent and developing future CMOs (26:00)
  • How CMOs can use AI in their day-to-day (29:00)
  • Finding work-life balance (42:00)

About the Guest:

“Jim Kruger is Executive Vice President (EVP) and Chief Marketing Officer (CMO) at Informatica where he leads the global marketing organization with the charter to accelerate cloud growth, expand into new markets and industry verticals, and lead the company’s brand momentum.

Jim has more than 25 years of experience in leading all facets of marketing and driving growth. In his previous role as CMO of Veeam Software, Jim led all aspects of Marketing and Sales Enablement for the company in the Enterprise Backup and Recovery Software Market. Prior to this, he was CMO at Intermedia, offering Unified Communications as a service to businesses. He spent 17 years at Polycom in a variety of roles from Executive Vice President/CMO to leading product marketing and product management for the Voice division to Vice President/General Manager over a $200M business. Prior to Polycom, Jim served in several senior marketing roles with GTE (Verizon) wireless and Palm.

Jim holds an MBA from California State University, East Bay, and a BA from University of California, Berkeley.”

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Episode 419