Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.
Featured Episodes
Marketing Trends
As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing...
Marketing Trends
We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating...
Marketing Trends
As marketers it’s hard to know what’s going on right now, much less what’s going to happen in the next 5-10 years. Luckily, we have...
Marketing Trends
Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing...
Marketing Trends
Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different...
Marketing Trends
Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has...
Marketing Trends
Brian Rowley, Vice President Marketing, Panasonic discusses Panasonic’s shift to a B2B focus, what it’s like to work with so many different...
Marketing Trends
Mayur Gupta, Chief Marketing and Strategy Officer at Gannett explains how he’s taken the helm at one of journalism’s most respected...
Marketing Trends
Amy Frampton, Head of Marketing at BambooHR is all about making the best possible employee experience. In this episode she discusses...
Marketing Trends
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion...
Most Recent Episodes
Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.
With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.
Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.
Data is not going away, nor are users’ demands for privacy. Daniel Barber, CEO & Co-Founder of DataGrail, explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes.
As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.
What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!
Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire.
Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.
The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. Michael Hayes, Chief Growth Officer and Client Officer for the Goodway Group, shares his take on what he considers a “New Economy,” what key disruptions and challenges face marketers today, and what he envisions for the marketing playbook of the future.