In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better.
Tune in to learn:
- What it means to be the CXO (2:30)
- Stop thinking you need to “do more with less” (6:55)
- Blending the CMO and CXO roles (9:30)
- Looking through the customer lens (13:10)
- Opportunities within the world of customer experience (16:00)
- Creating integrated workflows (21:20)
- The future of the CXO (36:50)
- How AI can help create more harmony in your marketing (41:53)
About the Guest:
“As Chief Experience Officer, Johann is responsible for leading a cross-functional marketing and customer success organization, with the goal of delivering a world-class customer experience from first awareness through subscription renewal.
Over the course of the last 25 years, Johann has written, implemented, sold and marketed a variety of customer database, CRM and customer experience (CX) products. An evangelist for customer experience, he has delivered keynotes and press interviews in 18 different countries, and written numerous articles on the topic.
Prior to Emburse, he served as Chief Marketing Officer at Xactly Corporation. Before joining Xactly, he held several executive leadership positions within SAP Global Marketing. Earlier in his career, Johann held a variety of technical, field, and go-to-market leadership positions at SAP CX, NewScale (Cisco), Nightfire (Neustar), Clarify (Amdocs) and IBM.
Johann holds a BS in Commerce and Engineering from Drexel University.”
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