How To Level Up Your Marketing and Experience Strategies

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Marketing Trends Background

There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.

Tune in to learn:

  • What it means to be head of both marketing and experience (3:30)
  • How being a Chief of Staff can be a launching pad (5:05)
  • What it takes to scale from mid-size through an IPO (11:45)
  • Creating alignment between marketing and CX (20:30)
  • How to have success in ABM (30:30)
  • A multi-touchpoint strategy (34:50)

About the Guest:

“Angela Stelle joined Sterling in July 2019 as Chief Marketing Officer. She brings extensive marketing, operations, and customer support experience with leading companies in information and business services.

In February 2021, Angela was also named Chief Experience Officer overseeing our global Client and Candidate Care department across the Americas, EMEA, APAC and LatAm regions.

Prior to joining Sterling, Angela spent nine years at Dun & Bradstreet, holding several marketing and operations leadership roles, most recently as Head of Customer Experience, responsible for customer service, customer success, and product delivery. She has also led marketing strategy and execution for various information services and telecom providers, including Wolters Kluwer and Verizon Wireless.

Angela earned her B.A. from Rutgers University and her Certificate in Digital & Graphic Design from Parsons School of Design at the New School.”

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Episode 416