Unveiling the Fintech Marketing Landscape

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On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.

Tune in to learn:

  • What is Broadridge (2:30)
  • Learnings from JPMorgan Chase (6:20)
  • How to approach your first 90 days as CMO (11:00)
  • Marketing to a B2B audience (22:30)
  • How AI can be explored (31:30)
  • Building resilience (39:00)

About the Guest:

“Dipti joined Broadridge as the global CMO in January 2022. As a member of Broadridge’s executive leadership team, she leads all aspects of global marketing, including brand, advertising, digital marketing, content strategy, lead generation and events. Dipti is an experienced marketing leader with a proven record of building industry-leading brands and driving business growth. She joins Broadridge from JPMorgan Chase, where she recently served as CMO for Wealth Management. Dipti also held several senior consumer and wholesale marketing roles at J.P. Morgan and OppenheimerFunds, Inc.”

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Episode 421