In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.
Tune in to learn:
- Why Eric thinks marketing has never been more exciting (02:31)
- About Meta Prosper (13:11)
- Eric’s thoughts on marketing leadership and the employee experience (34:41)
- Why economic constraints can be a good opportunity for marketers (38:45)
- “’My People Are Dying in Silence—and I’m Here With a Megaphone’” (Adweek article by Eric Toda; February 11, 2021)
- Meta Prosper – Asian and Pacific Islander Community Hub
- Meta Elevate – Black and Latinx & Hispanic Community Hub
About the Guest:
BIO: “I’m a marketing executive, angel investor, and active advocate for the Asian American community.
I’ve held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results.
As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.
The most proud work I’ve done is for my community. I proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I’ve been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I’m Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal, and CNBC. I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the Wall Street Journal.”
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