How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.
Tune in to learn:
- How to build trust with stakeholders (8:50)
- About the relationship between CMO and CFO (16:10)
- Why the consumer lens is vital for analyzing strategy (30:59)
- How to think on your feet with new marketing opportunities (34:24)
Mentions:
- 15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear
- 24:22 Sean McVay, Rams head coach: Chunky Soup Advocate
- 26:02 Save the Snow Day
- 35:06 Beeple, Mike Winkelmann NFT Designer
- 37:22 Climate Protesters Throw Soup On Van Gogh Painting
About the Guest:
BIO from LinkedIn: “Diverse experience in competitive industries and record of achievement in leading large-scale operations for blue chip companies to unprecedented growth. Proven excellence in P&L Management, Strategic Planning, Change Management, Brand Building, Innovation, and Demand Generation. An innovator with broad leadership expertise within startup, turnaround challenges and rapid growth situations.
Background includes 20 years of experience building the world’s favorite brands. Passion for creating growth opportunities rooted in consumer, brand, and market insights, cultural foresights, and digital initiatives. Resilient and adaptable in delivering high-value solutions that drive the attainment of enterprise goals.
An entrepreneurial and inspirational leader who thrives in highly ambiguous situations while driving action and results, as well as finding new ways to unlock business challenges. Create, inspire, and enable organizations to think Big and act Small by bridging the strategy, insights, and processes of Big with the passion, decisiveness, and scrappiness of Small. Proven ability to lead culture and organizations, inspire ideas, bring about transformative change, and produce industry-leading fiscal results. Bilingual: Fluent in English and Mandarin Chinese. Conversational Spanish. ”
This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
