The world is changing at a pace that’s hard to keep up with. So, what a student learns to earn a degree is quickly becoming obsolete. That’s true unless you’re in Anika Sharma’s class. Anika is a professor of business and technology at NYU Stern School of Business, and she is also a General Manager and Global Client Partner for Mindtree. By having her feet in both worlds, Anika sees how Gen Z is changing in real-time and understands what brands are asking for on a day-to-day basis. She then shares that information in educational and business settings. She shared it with us, too, on this episode.
Most Recent Episodes
Although you might think of TiVo as the DVR of days gone by, the brand is still having an impact. These days, TiVo is part of Xperi Corporation, and the data that the company gathers is making it possible for brands to understand their customers better as it relates to TV and streaming advertising. Fariba Zamaniyan, the Vice President, Advanced Media and Advertising at Xperi Corporation, discusses that and more on this episode.
How you go about doing something is the greatest indicator of success. For Diana Haussling of Colgate-Palmolive, instituting the right mindset for all of her employees, partners, and vendors is step one in the recipe for success. Whether it’s upskilling your employees, hiring new talent, or partnering with agencies or vendors, Diana believes how you think about the situation and your approach to it will make all the difference.
How did technology for a lawnmower operated by remote control end up leading to mobile robot stores? Dmitry Shevelenko, Co-Founder and President of Tortoise, explains how his company landed on creating an original product — a mobile vending machine — while concentrating on last-mile delivery. He also shares how his passion for anthropology and how people behave has been a key driver in understanding customers’ behaviors to increase revenue.
People love their pets. That’s a universal truth that Nick James uses as his north star while working as the Senior Director of Consumer Experience at Blue Buffalo. That’s where the universality ends, though. Pet parents, just like consumers in all industries, are individuals with specific needs, and brands have to create experiences and implement technology to make every customer journey as personal as possible. Here, Nick explains what that personalization looks like at Blue Buffalo.
When you think about quick-service restaurants like Chipotle, you might not always think they are on the cutting edge of innovation. But Nicole West, the VP of Digital Strategy & Product at Chipotle, says that’s not the case. In fact, Chipotle is making investments in robotics and AI in incredible ways to create the best possible experience in-store, online, and at all digital touchpoints. How? Find out on this episode.
Delivering what your customers want and need seems like an obvious thing for a company to do. But when there is so much new technology to experiment with and alternate roads to go down, it’s easy to get off track. Jon Luciano, Director of Ecommerce for Lumen, discusses how Lumen stays the course, and how and why telcos and other industries can invest in new opportunities in a way that allows them to succeed.
What’s the secret to building a $100-million-dollar brand? MaryRuth Ghiyam has done it, so she knows the answer pretty well. And it turns out, it’s pretty simple: make something people need and do it in a way that is sustainable. Easier said than done, right? Luckily, MaryRuth broke down what that entail on this episode.
In the same way that the pen is mightier than the sword, the omnichannel approach is superior than throwing all your eggs in either the digital or in-person baskets. At BIC, Jennifer Elmashni, Vice President, Global eCommerce and Digital Marketing, breaks down how the global brand is building community, engaging in B2B and D2C strategies, and experimenting anywhere and everywhere in order to stay on top, including exploring how other countries are using digital influencers and scaling last-mile delivery.
Brands know that word of mouth is one of the most effective ways to acquire customers, but how do you create the kind of chatter you actually want? What do you need to do to find and use influencers, content creators and affiliate marketing in order to give your customers what they want most? Tyler Grooms, Director of Engagement Marketing at Sweetwater, provides some answers on this episode.