Choosing a Brand to Champion With Alice Milligan, Chief Marketing Officer, Morgan Stanley

Play episode
Marketing Trends Background

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.

Tune in to learn:

  • What drew Alice to work at Morgan Stanley (3:20)
  • Alice’s philosophy on choosing where to work (16:10)
  • How Alice thinks the marketing landscape has shifted over the years (19:20)
  • About a critical moment in Alice’s career (30:20)


About the Guest:

BIO: Visionary marketer with a proven track record of driving results through collaboration. Strategic thinker who is able to develop comprehensive strategies and break them down into tactical and executable plans. Exceptional leader with strong followership and ability to recruit and retain talent. Experienced and successful across several management disciplines including marketing, digital marketing, digital experience/design/product, operations, product management, commerce, and technologies. Successfully lead strategies, organizations, and change globally. A positive and dynamic leader with a reputation for driving and managing change and innovation.”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You’ll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments


Episode 353