On this special episode, we say goodbye to host Ian Faison, and introduce new host, Jeremy Bergeron, who will shepherd Marketing Trends into the future.
On this special episode, we say goodbye to host Ian Faison, and introduce new host, Jeremy Bergeron, who will shepherd Marketing Trends into the future.
Dana Paris, CMO at Candiae Foods, explains why cutting back spending can open up new opportunities for growth and the importance of knowing your audience.
Kristin Frank, CEO at AdPredictive, explains how marketers can shelve common black box techniques with data-infused insights, building content strategies to fit individual channels, and how to know if your content is resonating with its audiences.
David Lehman, President and COO at Birdeye, explains how marketers can supercharge their SEO strategies by making a few minor tweaks.
Matt Baglia, CEO of SlickText, provides insights into best practices when it comes to text message marketing and why this channel demands a marketer’s respect.
Meredith Stowe Christie, VP of Marketing at HVR, explains how her company is spicing up B2B marketing and using content to get clients into the sales funnel.
Charles Gabriel, Head of Advertising, U.S., at WildBrain Spark, explains how services such as AVOD and SVOD are creating a new dynamic when it comes to advertising on OTT.
Elo Umeh, Founder and CEO of Terragon Group, explains effective strategies for targeting the African consumer and how B2B marketing is on the rise in a continent of 1.2 billion people.
Jennifer Davis, CMO of Learfield, discusses the marketing strategies the company uses to help brands partner with some of the country's most iconic universities.
Kimberly Storin, CMO of Zayo Group,discusses how every marketer can earn quick wins in their first 100 days, and why formulating a strong ABM strategy is key to the growth of the business.