Carol Carpenter is the CMO of VMware, a powerhouse cloud computing tech company in California. How does she convert data into insights that actually help the consumer? Find out on Marketing Trends.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Steve Mosinski, Global Head of Marketing, Fox Rent a Car has been leading marketing teams for decades. In this episode, he discusses what it was like to join the unique industry of rental cars, go through an acquisition from day one, and ways he has been able to navigate success in a market previously dominated by others. Download to this episode now to know how to make an impact on a large industry.
Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity – and how giving products digital life will change the way consumers relate to creators.
Kim Caldbeck, CMO, Coursera discusses how to build online education for anyone who wants to learn and the strategies they use to win learners.
Jack Mudd, Chief Evangelist, OneWheel discusses how he convinced the world to travel on just one wheel, creating new market that has consumers hungry and excited for more.
Brian Rowley, Vice President Marketing, Panasonic discusses Panasonic’s shift to a B2B focus, what it’s like to work with so many different divisions and shareholders across such a diverse company from tablets, to manufacturing and food processing, to professional video equipment.
Tim Metzner: How Insurance Can Elevate Your Business with Tim Metzner, Co-founder, Coterie Insurance
Tim Metzner, Co-founder of Coterie Insurance, is doing everything he can to reinvent the way small business insurance is done. He wants to make it easy for customers to know what they need and why. Not just in coverage, but also in business. He believes a company should be about much more than just providing a service, but also about inspiring people and communities.
Christine de Wendel, Co-Founder and CEO US sunday, to discuss how they saw an opportunity in the Covid pandemic that would make payments faster and easier than ever before. She discusses how they find top talent, develop a strong consumer-facing brand, streamline the entire restaurant dining experience making businesses and consumers happy all while scaling across the globe at tremendous speeds.
Mayur Gupta, Chief Marketing and Strategy Officer at Gannett explains how he’s taken the helm at one of journalism’s most respected brands, and is driving the company towards reaching younger audiences as a growth strategy.
Amy Frampton, Head of Marketing at BambooHR is all about making the best possible employee experience. In this episode she discusses how to use technology to improve important HR connections between managers and staff. She walks through her thought process behind BambooHR’s current channel mix, and how she thinks about aligning her strategy to customer signals.
