Jack Mudd, Chief Evangelist, OneWheel discusses how he convinced the world to travel on just one wheel, creating new market that has consumers hungry and excited for more.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Brian Rowley, Vice President Marketing, Panasonic discusses Panasonic’s shift to a B2B focus, what it’s like to work with so many different divisions and shareholders across such a diverse company from tablets, to manufacturing and food processing, to professional video equipment.
Tim Metzner: How Insurance Can Elevate Your Business with Tim Metzner, Co-founder, Coterie Insurance
Tim Metzner, Co-founder of Coterie Insurance, is doing everything he can to reinvent the way small business insurance is done. He wants to make it easy for customers to know what they need and why. Not just in coverage, but also in business. He believes a company should be about much more than just providing a service, but also about inspiring people and communities.
Christine de Wendel, Co-Founder and CEO US sunday, to discuss how they saw an opportunity in the Covid pandemic that would make payments faster and easier than ever before. She discusses how they find top talent, develop a strong consumer-facing brand, streamline the entire restaurant dining experience making businesses and consumers happy all while scaling across the globe at tremendous speeds.
Mayur Gupta, Chief Marketing and Strategy Officer at Gannett explains how he’s taken the helm at one of journalism’s most respected brands, and is driving the company towards reaching younger audiences as a growth strategy.
Amy Frampton, Head of Marketing at BambooHR is all about making the best possible employee experience. In this episode she discusses how to use technology to improve important HR connections between managers and staff. She walks through her thought process behind BambooHR’s current channel mix, and how she thinks about aligning her strategy to customer signals.
Ingrid Burton, CMO Quantcast, began her career in software but learned she had a knack for explaining complex tech in an easy-to-understand way. She talks about the transition made to leadership, how she thinks about team building, her strategies on rebranding, expanding ESG and DEI efforts at the company, and the power that machine learning has in the marketing world.
Amanda Malko, CMO at G2, is an ambassador for marketing and brings clarity and enthusiasm to the craft that shows thoughtfulness. Now she tackles the challenge of marketing to software developers and crafting the best customer experience. She outlines some surveying best practices and dives into some of the ocean of MarTech tools and uses. Finally, she gives some quick and easy tool testing guidelines as well as some good AB testing guidelines.
Jason Held, CEO of Saber Astronautics, is disrupting the space industry on two continents by expanding access to space to teachers, students, and entrepreneurs through software development. He has overcome major hurdles including establishing a successful business to government partnerships in not only one but two countries. As they continue to lower the entry point for those seeking careers in the space industry, Saber is also working on solutions for the growing problem of space traffic regulation.
JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC, has been with the company for decades and continues to lead by example, offering real mentorship opportunities to her team. She also talks about some of the benefits of increased data transparency for all players, the need for great communication in a large organization, and how she thinks about staying on the cusp of trends in how people shift the way they consume media.
