Mayur Gupta, Chief Marketing and Strategy Officer at Gannett explains how he’s taken the helm at one of journalism’s most respected brands, and is driving the company towards reaching younger audiences as a growth strategy.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
Most Recent Episodes
Amy Frampton, Head of Marketing at BambooHR is all about making the best possible employee experience. In this episode she discusses how to use technology to improve important HR connections between managers and staff. She walks through her thought process behind BambooHR’s current channel mix, and how she thinks about aligning her strategy to customer signals.
Ingrid Burton, CMO Quantcast, began her career in software but learned she had a knack for explaining complex tech in an easy-to-understand way. She talks about the transition made to leadership, how she thinks about team building, her strategies on rebranding, expanding ESG and DEI efforts at the company, and the power that machine learning has in the marketing world.
Amanda Malko, CMO at G2, is an ambassador for marketing and brings clarity and enthusiasm to the craft that shows thoughtfulness. Now she tackles the challenge of marketing to software developers and crafting the best customer experience. She outlines some surveying best practices and dives into some of the ocean of MarTech tools and uses. Finally, she gives some quick and easy tool testing guidelines as well as some good AB testing guidelines.
Jason Held, CEO of Saber Astronautics, is disrupting the space industry on two continents by expanding access to space to teachers, students, and entrepreneurs through software development. He has overcome major hurdles including establishing a successful business to government partnerships in not only one but two countries. As they continue to lower the entry point for those seeking careers in the space industry, Saber is also working on solutions for the growing problem of space traffic regulation.
JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC, has been with the company for decades and continues to lead by example, offering real mentorship opportunities to her team. She also talks about some of the benefits of increased data transparency for all players, the need for great communication in a large organization, and how she thinks about staying on the cusp of trends in how people shift the way they consume media.
Rashad Drakeford, Head of Content Marketing, Robinhood, knows the importance of telling a good story and leveraging the impact of that through the content he creates as a brand. In this episode, Rashad shares some of the lessons he’s brought to Robinhood from his experiences working at Apple, Revolt Media, Madison Square Garden, the U.S. Department of Energy, and Barack Obama’s first Presidential campaign. Rashad has a unique perspective on creating the most impactful content and engaging with the right influencers at Robinhood.
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
Damien Wilson, CEO of Røde Microphones, has led the audio equipment company to massive growth amidst supply chain disruptions, and a rapidly evolving market. While he continues to scale the company and fine-tune its manufacturing process, he's focused on listening to and learning from their customers to innovate new products and improve the old.
Jonathan Rowe, the CMO nCino, started in academia and transitioned to a career as a marketing leader. His focus has been on building a passionate team culture, being a thought leader for their clients in the banking industry, scaling the business well, and keeping the vision of nCino as a billion-dollar brand at the forefront of everyone’s minds.
