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A driving force behind digital marketing transformation at OneWheel Jack Mudd, Chief Evangelist, OneWheel

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I have to tell you, I love all of our guests – but this one is a bit personal to me. I’ve been a big fan of the company for a while, and I LOVE watching their OneWheel Race for the Rail.

Today I’m joined by Jack Mudd, Chief Evangelist. He’s the Chief Evangelist Officer, and you can tell his passion and love for his product. It’s infectious.

“The valuable influencer marketing for us has been 1000% relationship based. And these are situations where, um, I will send product, not ask for anything in return, not have them sign a thing.

I’m sure this is like all worst practices, but, um, but I, what I want to know is if you love it, then if you love it, then I’ll, then I’ll come, I’ll come hang out with you. I’ll go for a ride with you. Um, I’ll go get coffee with you. We’ll talk one wheel, we’ll talk life, you know, and, and those are the relationships, um, like friendships. I shouldn’t even, you know, it’s like legitimately friendships that end up being, I hate looking at it in terms of value, but that’s what it is.”

By the end of this interview I know you will be a believer in not only his product, but his marketing style and leadership style. Hopefully there will be a part two next year, interviewing on a OneWheel adventure. Be sure to listen to this episode of Marketing Trends ‘til the end, because he knows how to make an impact.

Main Takeaways

  • Be passionate about your products. If you are passionate about what you are selling, it shows. Your team will become excited, and that enthusiasm will roll over to your end consumer.
  • Make and Impact with Your Marketing. Be creative and think of ways that you can really impact a community. Don’t be afraid to think outside the box. For example, OneWheel found the most boring town in America, and brought their product there to make it exciting and received a lot of press. What can you do in a community?
  • Create a community. When you build a community with your consumers, your marketing efforts will go viral. People will want to be a part of the community, and bring their friends to be a part of it as well.

Key Quotes

“We were looking at the companies in 2014. The GoPros and the Red Bulls of the world and thought this needs to be our approach. We need to build something that goes beyond the product. It’s fun. It has personality.. It’s something that people get excited about trying and riding and owning.”

“On the retail side, demand has always been there. A lot of our retailers will almost sell out of OneWheels before their order comes in. Then their order comes in and then they call up their people and they come pick up their wheels and they order another batch. It’s been a win-win. … I think we have 700 retailers in the US, but we also have a retail network in Europe and in Australia. And that’s something that is really exciting to us too.”

“I actually learned by doing everything myself, which I think is awesome because you learn every facet of marketing. Whether it’s content creation, public relations, social, you learn it all. And then we hired folks that are better at that stuff than I was, which is always the goal.”

“The valuable influencer marketing for us has been 1000% relationship based and these are situations where I will send product, not ask for anything in return, not have them sign a thing. I’m sure this is like all worst practices, but what I want to know is if you love it. Then, if you love it, I’ll come hang out with you. I’ll go for a ride with you. I’ll go get coffee with you. We’ll talk one wheel, we’ll talk life, and those are the relationships, like friendships. It’s like legitimately friendships that end up being, I hate looking at it in terms of value, but that’s what it is.”

Bio

Jack Mudd is introducing the world to Onewheel. Helping to spread pure-joy and moments of oneness with the universe. In the business of making the future rad and having a grand ol’ time doing it.

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

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Episode 285