Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing & Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about the Coinbase Superbowl QR campaign.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Culture is changing much faster than corporations can keep up with. But in the end, there’s one thing that doesn’t change - and that’s trying to get your message to individuals. Focusing on a smaller group of people, or even trying to speak one to one is still the most powerful way to market - and that’s something that’s getting easier to scale.
Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience possible.
What is it that brought you into marketing? For Steven Bushong, he started in product design and loved receiving the feedback from customers to help improve his product. Eventually he moved to one of the biggest companies in the world, Disney, where he continued that passion of direct consumer feedback - which took him to the world of marketing where he stayed for decades. Listen to this episode to hear about what he’s learned working with these massive companies, and how he currently helps businesses improve their teams to create successful products and campaigns.
Directive Co-Founder and CEO, Garrett Mehrguth, along with Andrew Choco, Senior Director of Growth discuss their incredible journey over the past six years of rapid expansion and monumental success.
Jamie Gier, CMO at Ceros, discusses using digital campaigns to solve human problems, the importance of cultivating (and ignoring) data, and why peoples’ stories will always be her focus.
Chrissy Nolen, CMO of Colliers Houston, talks about the future of marketing in real estate, leading a team full of diverse people, and how one interface change is shifting the landscape in the industry.
Education is something important to the world. Universities push innovation and help societies stay on the cutting edge. But what does a university’s marketing look like? Should it be the same as a traditional business, or does it need to be unique? How do these “mini-cities” get their messaging across to such a diverse audience? On this episode of Marketing Trends, Emily Reagan CMO of the University of Texas shares her take.
Metaverse? Web 3.0? The world of marketing is changing fast. We have a lot of new technology coming to us, even as we are losing some data we’ve come to rely on. Interactive marketing, with what the end consumer really wants is where your mind should be. Don’t miss this episode with Nathan Phillips, Co-Founder and Director of Concept Design at Technology, Humans And Taste [THAT].
Are you wondering what kind of content is working today? Well, it would seem that big budgets and even the typical short form isn’t as engaging to users as it used to be. Download this episode now to hear from Caroline Blavet VP, Global Client Strategy, Dailymotion and here insights into what major companies are doing and what’s working best in advertising today.
