Jamie Gier, CMO at Ceros, discusses using digital campaigns to solve human problems, the importance of cultivating (and ignoring) data, and why peoples’ stories will always be her focus.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Chrissy Nolen, CMO of Colliers Houston, talks about the future of marketing in real estate, leading a team full of diverse people, and how one interface change is shifting the landscape in the industry.
Education is something important to the world. Universities push innovation and help societies stay on the cutting edge. But what does a university’s marketing look like? Should it be the same as a traditional business, or does it need to be unique? How do these “mini-cities” get their messaging across to such a diverse audience? On this episode of Marketing Trends, Emily Reagan CMO of the University of Texas shares her take.
Metaverse? Web 3.0? The world of marketing is changing fast. We have a lot of new technology coming to us, even as we are losing some data we’ve come to rely on. Interactive marketing, with what the end consumer really wants is where your mind should be. Don’t miss this episode with Nathan Phillips, Co-Founder and Director of Concept Design at Technology, Humans And Taste [THAT].
Are you wondering what kind of content is working today? Well, it would seem that big budgets and even the typical short form isn’t as engaging to users as it used to be. Download this episode now to hear from Caroline Blavet VP, Global Client Strategy, Dailymotion and here insights into what major companies are doing and what’s working best in advertising today.
Carol Carpenter is the CMO of VMware, a powerhouse cloud computing tech company in California. How does she convert data into insights that actually help the consumer? Find out on Marketing Trends.
Steve Mosinski, Global Head of Marketing, Fox Rent a Car has been leading marketing teams for decades. In this episode, he discusses what it was like to join the unique industry of rental cars, go through an acquisition from day one, and ways he has been able to navigate success in a market previously dominated by others. Download to this episode now to know how to make an impact on a large industry.
Francisco Melo of Avery Dennison Smartrac talks about his company’s unique venture: atma.io – an internally-built startup that has developed the world's leading connected product cloud, an end-to-end platform that can enable each and every physical item in the world to have a unique digital identity – and how giving products digital life will change the way consumers relate to creators.
Kim Caldbeck, CMO, Coursera discusses how to build online education for anyone who wants to learn and the strategies they use to win learners.
Jack Mudd, Chief Evangelist, OneWheel discusses how he convinced the world to travel on just one wheel, creating new market that has consumers hungry and excited for more.
