Ryan Carlson is Chief Marketing Officer at Okta. As the head of Okta's Marketing team, he oversees Product Marketing, Corporate Marketing, Demand Generation, Sales Development and Pipeline Strategy and Operations. Amidst all those demands, what does he make his primary focus? Getting the world to know, love, and share the Okta story. On this episode of Marketing Trends, Ryan talks about how to tell an effective brand and product story, how to bring customer insights into your organization, why you should build a team of mentors, and much more.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
Most Recent Episodes
There are many reasons Square has been so successful, and one of them is excellent marketing. As the Global Head of Marketing for Square, Lauren Weinberg has had a lot to do with that.
When Rebecca Corlis first started building her marketing team at Owl Labs, she realized that the first type of employees she needed were generalists. The marketing needs of her company changed so much from day to day that he needed people who could learn quickly and answer the call no matter what was thrown their way.
When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years later, he has used his time to learn how to use ABM to drive exponential growth.
In today’s noisy digital environment, breaking through and being heard is more difficult than ever. Many marketers ratchet up the number of exposures or the shock value of their messaging in an effort to cut through the noise. But according to David Yovanno, CEO & Director of Impact, there is a much easier and more effective way: partnership marketing.
A lot of ink has been spilled about the idea of creating a great customer journey. But according to Judd Marcello, EVP of Global Marketing at Cheetah Digital, creating a customer journey is impossible in today's digital world. You simply can't dictate how a customer will come to your brand and go through the buying process.
Marketers have a lot on their plate when developing their marketing strategy. Although, the biggest factor of effective marketing, is your company's audience.Target audiences vary the most between individual consumers and businesses. Some companies will cater to individual shoppers, while others to large companies. We brought on Susan Campbell, Marketing Group Manager at Panasonic USA to discuss how Panasonic has pushed aside its growth strategy to cut its reliance on consumer electronics and focus more on the B2B segment. On this episode of Marketing Trends, Susan emphasizes how she is growing her content marketing team through understanding her customers storyline,how consumers play into B2B, the importance of bringing teams together, and much more.
What is a brand? According to Seth Farbman, former CMO of Spotify, it isn’t “a logo, or the name of the company or anything marketing owns.” To Seth, your brand is “everything you do and say and make.”
As a marketer and entrepreneur, Seth Farbman has helped to shape and transform some of the most recognizable brands. Seth Farbman was the former chief marketing officer for Spotify, the world's largest music-streaming service. He had overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million.
We live in a world that is more connected than ever before. That means that more marketers are able to make a global impact, even if they aren’t working in New York, Los Angeles, or San Francisco. On this episode of Marketing Trends, we host our first global CMO roundtable and hear from some of those marketers who are having a big impact even though they’re located in a small country.
