Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few months to define a new direction. On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
Most Recent Episodes
With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage. On this episode, she talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.
Jon Miller could be doing anything. A successful entrepreneur who sold his first startup for nearly $5 billion, he doesn’t have to work if he doesn’t want to. And yet Jon has returned to the task of innovating the field of marketing with his last startup, Engagio. What is it about marketing innovation that keeps Jon coming back for more? On this episode, Jon answers that questions, and talks about the process of category creation, the future of marketing innovation, and much more.
They say who you know is as important as what you know, and that’s as true for marketers as it is for anyone else. So how can marketers go about creating world-class networks? To find out, we talked to Karen Wickre, author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections. Karen has an extensive background in both networking and marketing, having served as the Editorial Director at Twitter and the Senior Media Liaison for global communications at Google.
Every business has customers. But what makes a brand truly powerful is not having customers, but having fans. So how does a brand acquire fans? To find out, we talked to Eric Solomon, Fractional CMO at Blackbird. Eric has a PhD in psychology and a long track record of helping brands connect with their audiences. On this episode, Eric also talks about customer-centricity, building a community, and best practices for great storytelling.
As marketers, we strive to speak to consumers’ deepest desires and values. But how can we do that if we don’t even know what those values are? On today’s episode of Marketing Trends, we spoke to someone who is trying to discover and measure those values. Amelia Dunlop is the Chief Experience Officer for Deloitte Digital and the leader of the US Customer Strategy and Applied Design. On this episode, she explains how marketers can tap into consumers’ values to create better human experiences.
Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But with the right strategy, it is possible. On this episode of Marketing Trends, we talked to Daniel Rodriguez to find out how. Daniel is the Head of Marketing at Alyce. Previously, he served as the VP of Seismic, where he helped it eclipse, and eventually acquire, the previous market leader.
Rewards programs can shape consumer behavior, increase customer loyalty, grow revenue, and improve customer satisfaction. But effectively implementing a successful rewards program is much easier said than done. To find out more about the best practices in this important field, we spoke with Leslie McNamara, Managing Director & CMO of Citi Retail Services. On this episode, she talks about why payment and rewards programs are so effective, how to effectively plan and execute them, what the future will hold for such programs, and much more.
When Travis founded Chamber.Media, he did so with the belief that marketing is about people, and he set out to tell the stories about the people behind the brands. On this episode of Marketing Trends, Travis shares how he approaches marketing, his philosophy on how to approach media content, and much more!
Rebranding is never easy, even under the best of circumstances. And Nick Ragone was not facing easy circumstances. When he took over as the CMO of Ascension, he was tasked with taking dozens of individual healthcare providers and bringing them all under a single brand to form the largest non-profit health system in the United States. On this episode of Marketing Trends, Nick tells us how he pulled this off and what it taught him about branding and marketing leadership.
