With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, Trinet for another episode on Marketing Trends! In case you missed it, here’s our first episode with Michael. On this episode with Michael, we dig deeper into Michael’s story bank and talk all things asset synergy, longer/shorter-term content, and much more!
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
Most Recent Episodes
Today's episode features an interview with Jud Mackrill (LinkedIn | Twitter), CMO of the Carson Group. On this episode, Jud talks about marketing in the financial services industry, how theology school prepared him for a career in marketing is best CMO advice and much more.
Artificial intelligence is a technology that is exciting to some and frightening to others. According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly. In this interview, Vijay talks about the best ways for marketers to utilize AI, why they should take a customer-centric rather than a channel-centric approach, and much more.
Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.
What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.
Many brick-and-mortar retailers have struggled to succeed in the 21st century with the rise of e-commerce competitors. But a few marketers have managed to turn their physical retail presence into an asset. One such innovator is Jeannine D’Addario. As CMO & CCO at Guitar Center, Jeannine has overseen an emphasis on Guitar Center locations as places of learning and education. On this episode of Marketing Trends, she tells us how building these customer experiences have helped Guitar Center succeed.
Casey Cheshire: Marketing Automation Explained with Casey Cheshire, Founder & CMO of Cheshire Impact
Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize a marketing automation strategy, best practices for aligning with sales, and much more. Casey is also the author of "Marketing Automation Unleashed: The Strategic Path for B2B Growth," a book that digs even deeper into these topics.
According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business. On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more.
With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera, a healthcare technology company, she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points, her best advice for a first time CMO, and much more.
Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff. Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.
