Gordon Henry, the Chief Strategy Officer at Thryv, Inc., joins Marketing Trends to discuss his role in making Yellowbook a household name and how Thryv is helping small businesses win at marketing.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Craig Henrickson is the Vice President of Marketing for Kinestral Technologies and on this episode, he explains how he is helping to introduce and sell smart glass technology that will change the way construction is done.
Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked. 3 Takeaways: Business travel is a key area where companies can positively affect employee experience Strategically using SEO and the competition can lead to the conversion of otherwise unlikely customers Podcasts are under-utilized marketing tools --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
The crew from Mission gathers to discuss some of the memorable ads that aired during the Super Bowl.
Sydney Sloan didn’t fall into marketing accidentally. She always wanted to be in the field and she has been finding success as a marketer ever since graduating from USC. Currently, Sydney is the CMO of SalesLoft, a rapidly-growing start-up, which is constantly changing and challenging itself to keep reaching new heights. One of the main ways she’s helped that happen is by introducing marketing automation. She talks about that process as well as why it’s so important to focus on the customer journey, and much more. 3 Takeaways: The entire company should be aligned on your go-to-market strategy Peer-review sites and speaking directly to customers is an excellent way to reengage and gather potential material for future products and campaigns The CMO should have full visibility of and involvement in how campaigns are impacting the pipeline --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Alison Wagonfeld is the Vice President of Marketing for Google Cloud and the work she and Google are doing has an impact across the industry. On this episode of Marketing Trends, Alison talks about how she looks at hard problems, what kind of marketing strategy she’s focusing on at Google Cloud, and why she believes the partnership between the CMO and CIO is critical to achieving business success.
Michael Moynihan, the Vice President of Marketing at LEGO, joins Marketing Trends to discuss how LEGO was able to take its marketing strategy to a whole new stratosphere thanks to things like digital experiences and entertainment properties.
There are any number of ways to approach marketing. How Stu Heinecke does it, though, is unique. Stu is the author of How To Get A Meeting with Anyone and a Wall Street Journal cartoonist and he started his own company using what he called contact marketing, which he discusses on this episode.
Mike Marcellin, the CMO of Juniper Networks believes that Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends.
Eric Spett is the the CEO of Terminus. On this episode, recorded live at Sirius Decisions in Austin, he discusses his start in the marketing world and finding an opportunity to bring ABM to more companies with Terminus.
