Ashley Stirrup, the CMO of Algolia, discusses how critical it is to build credibility, why search is important, and how to strategize in a way that aligns with the customer journey.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
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Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked. 3 Takeaways: Business travel is a key area where companies can positively affect employee experience Strategically using SEO and the competition can lead to the conversion of otherwise unlikely customers Podcasts are under-utilized marketing tools --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
The crew from Mission gathers to discuss some of the memorable ads that aired during the Super Bowl.
