Micheline Nijmeh the Chief Marketing Officer of Zscaler, discusses how new CMOs should properly transition into their role, how she gauges what makes a campaign successful, and what she sees as the biggest change in the market.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Brandon Rhoten, the CMO of Potbelly, divulges tactics he’s learned in that help his company stick out in a crowded market.
BLASTmedia Vice President, Kimberly Jefferson discusses how companies can effectively communicate through a crisis and why understanding their share of voice is imperative.
Arthur Filip: Why Understanding the Entire Client Journey is a Game-changer with Arthur Filip of HCL
Arthur Filip, Executive Vice President of Sales Transformation and Marketing at HCL Technologies joins the show to chat about his journey to HCL, the importance of understanding and building relationships throughout the customer journey, and why the tech industry remains behind the curve in one key area.
Randi Barshack, the SVP of Marketing at RollWorks, discusses the importance of being a good storyteller and why every CMO has varying definitions ABM and its uses.
Discussing the State of Marketing Report with Jamie Moldafsky, the CMO of Wells Fargo.
RRD’s President of Marketing Solutions, Doug Ryan, discusses the increasing importance of the customer experience, how direct mail is having a resurgence in a digital space, and why the last mile of activation is where his team excels.
Josh Weichhand, Director of Marketing at Chaco, discusses how he fell in love with the company he offices for, his personal story, and how Chaco is embracing unprecedented times by trying to make a difference.
Impact’s Chief Partnerships Officer, Michael Head, discusses how partnerships have seen a dramatic shift from traditional resellers to influencer based-marketing and what that means for the industry.
Michele Elrod, the EVP, Head of Marketing at Regions Bank, discusses the use of A.I. in marketing and how the field has changed over the years.
