Conga CMO, Daniel Incandela, discusses the intricacies of navigating a rebrand, why storytelling needs to be at the center of everything marketers do, and why his path to CMO is not your traditional track.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO, discusses the importance of virtual events moving forward and why it’s time for CMOs to embrace their real role within their department.
Grad Conn, the Chief Experience and Marketing Officer at Sprinklr, discusses his days shepherding the team at Microsoft US, why broadcast media is undergoing its biggest shift since the 20th century, and why marketers need to be focused on multiple channels.
Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.
Scott Howe, CEO of Live Ramp Holdings discusses why data is fueling the marketing industry and the importance of remaining neutral in the marketplace.
Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.
Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.
David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.
James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.
Sydney Sloan, the CMO of SalesLoft, discusses the recent State of Marketing report from Salesforce, why virtual events are not going away anytime soon, and best practices for ABM.
