Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.
Evan Kohn, the Chief Business Officer and head of Marketing at Pypestream, discusses why conversational A.I. is changing how companies view call centers.
Joel Horwitz, Chief Product Officer of AudioEye, discusses why companies can no longer be complacent when it comes to Digital Accessibility and the need for all websites to be ADA compliant.
Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.
CEO and Founder of Varci Media, Shondell Varcianna, chats about how to create content that resonates with your audience, why social groups are a great way to understand the conversation that’s already happening, and why engagement is not a one-size-fits-all approach.
Conga CMO, Daniel Incandela, discusses the intricacies of navigating a rebrand, why storytelling needs to be at the center of everything marketers do, and why his path to CMO is not your traditional track.
Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO, discusses the importance of virtual events moving forward and why it’s time for CMOs to embrace their real role within their department.
Grad Conn, the Chief Experience and Marketing Officer at Sprinklr, discusses his days shepherding the team at Microsoft US, why broadcast media is undergoing its biggest shift since the 20th century, and why marketers need to be focused on multiple channels.
Communicator and storyteller David Hoffman discusses the intricacies of growing a brand on YouTube and navigating the evolving algorithm, why marketers need to be more adaptable in times of crisis, and how he’s altered his career over a three-decade run.
