Vice President of Marketing and Owned Brands at Scentbird, Isamar Batista, explains how Scentbird utilizes email marketing to gain subscribers, why social media is humanizing brands, and the importance of being honest with your customers.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
Author and the former CEO of General Assembly Ed Nevraumont, discusses the most effective ways to utilize personalization, why rebranding to buck the status quo is never a good idea, and he gives his three-step process to great marketing.
Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.
Chief Marketing and Communications Officer for FIS, Ellyn Raftery, chats about the challenges of serving a broad client base, adapting your language to fit your customers, and why growth marketing is not just a trend.
CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.
Evan Kohn, the Chief Business Officer and head of Marketing at Pypestream, discusses why conversational A.I. is changing how companies view call centers.
Joel Horwitz, Chief Product Officer of AudioEye, discusses why companies can no longer be complacent when it comes to Digital Accessibility and the need for all websites to be ADA compliant.
Dani Cushion, the CMO of Cardlytics, discusses how marketers at banks are using anonymized purchase data to build campaigns and rewards programs that resonate with customers.
CEO and Founder of Varci Media, Shondell Varcianna, chats about how to create content that resonates with your audience, why social groups are a great way to understand the conversation that’s already happening, and why engagement is not a one-size-fits-all approach.
