Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.
Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.
Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.
Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.
Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.
Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.
FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.
Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.
Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.
