Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.
Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.
FanDuel CMO, Mike Raffensperger, discusses how engaging and authentic experiences are more powerful than advertising, the need for your content to educate and entertain, and why you can no longer operate in a single channel.
Monica Bowie, a marketing manager at Salesforce and the Global President of BOLDforce, discusses the climate for field marketers and the importance of diversity.
Moz CMO, Christina Mautz, discusses the power of SEO, how search engines continue to evolve, and the deeper need for sales and marketing to function together.
Vice President of Marketing and Owned Brands at Scentbird, Isamar Batista, explains how Scentbird utilizes email marketing to gain subscribers, why social media is humanizing brands, and the importance of being honest with your customers.
Mary Hines, Chief Marketing Officer, US Consumer at Citi, discusses the challenges banks face with loyalty programs, the importance of a streamlined digital approach, and why traditional campaigns no longer align with your audience.
Author and the former CEO of General Assembly Ed Nevraumont, discusses the most effective ways to utilize personalization, why rebranding to buck the status quo is never a good idea, and he gives his three-step process to great marketing.
Dan Greenberg, the Founder and CEO of Sharethrough, discusses the differences between native and legacy advertising, why all new media are shifting to less intrusive ads, and how supply path optimization works.
