Gina Hortatsos, CMO of LogicGate, discusses why the customer journey for B2B companies needs to mirror that of their B2C counterparts.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Kate Huyett, Bombas CMO, discusses why aligning your brand and mission is critical to company success and the need to put your portfolio performance over individual channel success.
Jason Clark, CMO and CSO of Netskope, discusses how he leads multiple teams on a quest to build trust and enable digital security transformations.
Kamal Bhandal, VP of Global Marketing and Consumer Marketing for Align Technology discusses the impact Generation Z is having on marketing teams and why consumer and brand relationships are more important than ever.
Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, discusses why data continues to fuel marketing departments, and why the big just get bigger.
Shawn Casey, Vice President of Marketing at BACtrack, discusses how to build brand awareness and how to create content that resonates with your consumers.
Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.
Josh Zad, Founder and CEO of Alfred Coffee and Calidad Beer, discusses how to build a brand that resonates with a younger generation and the importance of marketing in the right channel.
Richard Jones, CMO of Cheetah Digital, discusses the importance of brand and consumer relationships, value marketing, and the importance of data.
Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.
