Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.
Jared Drinkwater, CMO of BSN Sports, discusses how to shift your marketing efforts to fit the digital landscape and why your job as a marketer is more than just creating content.
Josh Zad, Founder and CEO of Alfred Coffee and Calidad Beer, discusses how to build a brand that resonates with a younger generation and the importance of marketing in the right channel.
Richard Jones, CMO of Cheetah Digital, discusses the importance of brand and consumer relationships, value marketing, and the importance of data.
Heather Craft, Executive Vice President of B2B at Hotwire Global, discusses the importance of messaging through a crisis and the power of cohesive storytelling across multiple channels.
Andrew Nester, CMO of SocialChorus, discusses the increased need for communication platforms and why personalized experiences are not always the answer.
Jonathan Sadow, Co-founder and Chief Growth Officer of Scoop, discusses why it’s time for employees to take back their commute and the need to focus on what your data and insights are telling you.
Latane Conant, 6sense Chief Market Officer, discusses why it’s time to wave goodbye to MQLs and the need for marketers to drop the ING from their titles.
Litmus CMO, Melissa Sargeant discusses why having a sound email marketing strategy is integral in today’s industry, plus best practices for how businesses can grow their email marketing strategies to better resonate with their target audience.
Nick Runyon, CMO of PFL, chats about why a well-orchestrated multichannel experience is important to future marketing successes.
Founder and CEO of Jivox, Diaz Nesamoney, discusses the importance of an omnichannel approach, how marketers are using the COVID-19 global pandemic to implement long-term strategies, and why the elimination of third party cookies is actually good for the industry.