Mae Karwowski, Founder and CEO of Obviously, discusses the rise of influencer marketing and why CMOs need to understand the power that influencers wield.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Matthew Lieberman, CMO of PwC US/Mexico, discusses the future of sponsorships, and the importance of diversifying your ad spend.
Pierre-Loic Assayag, Founder and CEO of Traackr, discusses why influencer marketing should never be considered as just another channel and why your brand values matter more than ever.
Terry Sydoryk, CEO of Chaordix, explains why consumer engagement across your social channels is a direct representation of your brand’s affinity.
Drew Chapin, CMO of Hyland, discusses why the power of data should help fuel marketers’ decision making, and why one partnership helped take Hyland’s game to the next level.
Chris Jacob, a Product Marketing Leader at Salesforce, gives an insider look at the changing consumer behavior found in the Customer Insights Market Research Report.
Deena Bahri, CMO of StockX, discusses how StockX has disrupted the online sneaker market, the importance of providing a valuable experience for their buyers and sellers and why sneaker culture is dominating the market.
Gina Hortatsos, CMO of LogicGate, discusses why the customer journey for B2B companies needs to mirror that of their B2C counterparts.
Kate Huyett, Bombas CMO, discusses why aligning your brand and mission is critical to company success and the need to put your portfolio performance over individual channel success.
Jason Clark, CMO and CSO of Netskope, discusses how he leads multiple teams on a quest to build trust and enable digital security transformations.
