Tom Carusona, CMO of Insomnia Cookies, discusses how they build brand loyalty through the power of their product, and the importance of owning your brand.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Matt Gillis, CEO of Clean.io, discusses the role bad actors play in nefarious cyber attacks and why these bad actors are ruining the customer experience for the end-user.
Kevin Warren, the CMO of UPS, discusses how UPS is working to reach small businesses and the struggles that come with being a legacy company.
Erin Hintz, CMO of Barracuda, discusses how marketing departments can create a more cohesive customer experience and why virtual events can be a big driver toward a more impactful journey.
Farnaz Maters, Executive Director and CMO for Principal Global Investors, discusses content strategies in the B2B industry and why putting your data to use is half the battle.
Rahul Kak, Executive Director, Behavior Change Marketing for CVS Health discusses the importance of taking a cohesive multi-channel approach and why marketers should stop trying to reach customers on a one-to-one level.
Marty Kihn, SVP of Strategy for Salesforce Marketing Cloud, discusses some of the biggest marketing trends of 2020.
Deidre Davis, CMO MSUFCU, discusses why being data-driven in the financial industry is not only beneficial from a marketing perspective, but also from a customer experience side.
Shelley Diamond, CMO of UNICEF USA, discusses why its mission is always rooted in brand, and how to drive engagement through virtual events.
Kerel Cooper, SVP Global Marketing, LiveIntent, discusses the importance of email marketing and why it’s time marketers start acting as publishers.
