Joel Windels, CMO of NetMotion, details how marketers can create a lasting and engaging customer experience.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Linda Duncombe, VP and Chief Marketing, Product and Digital Officer of City National Bank, discusses the unique ways the company is innovating the customer experience and how it uses their digital channels to reach clients at all stages of their journey.
Katie Wollrich, CMO of Joella’s Hot Chicken discusses how to build a brand, the power of messaging, and why local public relations can be a big driver to success.
Tim Glomb, VP of Content and Data for Cheetah Digital, discusses how B2B marketers can create content that resonates with their audience, and why storytelling is the key.
Tom Carusona, CMO of Insomnia Cookies, discusses how they build brand loyalty through the power of their product, and the importance of owning your brand.
Matt Gillis, CEO of Clean.io, discusses the role bad actors play in nefarious cyber attacks and why these bad actors are ruining the customer experience for the end-user.
Kevin Warren, the CMO of UPS, discusses how UPS is working to reach small businesses and the struggles that come with being a legacy company.
Erin Hintz, CMO of Barracuda, discusses how marketing departments can create a more cohesive customer experience and why virtual events can be a big driver toward a more impactful journey.
Farnaz Maters, Executive Director and CMO for Principal Global Investors, discusses content strategies in the B2B industry and why putting your data to use is half the battle.
Rahul Kak, Executive Director, Behavior Change Marketing for CVS Health discusses the importance of taking a cohesive multi-channel approach and why marketers should stop trying to reach customers on a one-to-one level.
