Lisa Giacosa, President and Global Head of Data, Technology, Analytics, and Insights at Spark Foundry, details successful data strategies for marketers when it comes to getting the most out of TV attribution.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
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Chris Thomas, Founder of Yonder Agencies, discusses how SMBs can retool their SEO approach to earn big wins and why your brand is not your business.
Stephanie Geno, Senior Vice President of Marketing at Innovid, explains why advertising is shifting to CTV and the benefits that targeted, personalized advertising is creating in the digital space.
David Marine, CMO of Coldwell Banker, revisits the company’s big rebrand from 2020, and delivers successful strategies for how marketers can pivot their messaging to meet the moment.
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