Stacey Epstein, Chief Marketing and Customer Experience Officer at ServiceMax, dives into the link between a brand and its customer experience, and she offers go-to-market strategies every marketer should be following.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Jay Wilder, Salesforce Vice President of Product Marketing, recaps some of the key trends from this year’s Marketing Intelligence report.
Justin Shriber, CMO of People.ai, details how enterprises can align sales and marketing to create winning strategies that help marketers identify key personas and sales reps land their next big client.
Nadja Bellan-White, Global CMO for VICE Media Group, details how marketers must begin thinking on a global scale not just with their marketing strategies, but in how they identify talent.
Adam Grossman: How Marketing — and Championships — Changed the Red Sox Image, with CMO Adam Grossman
Adam Grossman, CMO of the Boston Red Sox, details how sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play.
Lisa Giacosa, President and Global Head of Data, Technology, Analytics, and Insights at Spark Foundry, details successful data strategies for marketers when it comes to getting the most out of TV attribution.
Stephanie Cox, VP of Sales and Marketing for Lumavate, details how marketers can take a no-holds-barred approach to get things done.
Dan McGaw, Founder and CEO of McGaw.io, details strategies to help marketers understand their marketing stack and successful SMS marketing strategies.
Chris Thomas, Founder of Yonder Agencies, discusses how SMBs can retool their SEO approach to earn big wins and why your brand is not your business.
Stephanie Geno, Senior Vice President of Marketing at Innovid, explains why advertising is shifting to CTV and the benefits that targeted, personalized advertising is creating in the digital space.
