Jennifer Sabin, Director of Content Marketing at Capacity, explains why start-up companies must take an agile approach to marketing, and why data should be behind every decision you make.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Jean-Marie Shields, VP of Brand Experience at Fjällräven, discusses the importance of staying true to your brand’s values and mission, the secret to building a community of loyal customers, and what’s ahead in 2021.
Jim Sinai, SVP of Marketing for Procore, explains the successful strategies for how to get to know your customer and why speaking their language is key.
Drew Vernon, U.S. Marketing Director at Tonies, explains his marketing strategy for bringing a popular international product stateside, and how to build a value proposition that keeps delivering after the initial purchase.
Stacey Epstein, Chief Marketing and Customer Experience Officer at ServiceMax, dives into the link between a brand and its customer experience, and she offers go-to-market strategies every marketer should be following.
Jay Wilder, Salesforce Vice President of Product Marketing, recaps some of the key trends from this year’s Marketing Intelligence report.
Justin Shriber, CMO of People.ai, details how enterprises can align sales and marketing to create winning strategies that help marketers identify key personas and sales reps land their next big client.
Nadja Bellan-White, Global CMO for VICE Media Group, details how marketers must begin thinking on a global scale not just with their marketing strategies, but in how they identify talent.
Adam Grossman: How Marketing — and Championships — Changed the Red Sox Image, with CMO Adam Grossman
Adam Grossman, CMO of the Boston Red Sox, details how sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play.
Lisa Giacosa, President and Global Head of Data, Technology, Analytics, and Insights at Spark Foundry, details successful data strategies for marketers when it comes to getting the most out of TV attribution.
