Mazen Mroueh, Head of Global Digital Factory at FrieslandCampina, discusses his team’s focus on data-driven decision-making in the nutrition industry.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Andrew Criezis, Chief Strategy Officer for Byzzer, explains recent trends within the CPG industry and how Byzzer is helping small businesses drive growth by making critical data accessible.
Jennifer Mathissen, CMO of Santander Bank, explains why your marketing efforts should never feel transactional and why your biggest role as a marketer is to be an advocate for your customers.
Randy Frisch, Co-founder, CMO and President of Uberflip, explains why content marketing is broken and the strategies marketers need to use to fix it.
Joy Corso, CMO of Vonage, explains why marketers need to take a harder look at their marketing tech stack in order to create a frictionless customer experience.
Jeff Boehm, CMO of Formlabs, explains how the company uses a data-driven marketing approach to tailor its marketing efforts to individual customers.
Kate Goldvasser, Head of Programmatic for AdQuick, details why out-of-home advertising is no longer a one-size-fits-all marketing strategy.
Jennifer Sabin, Director of Content Marketing at Capacity, explains why start-up companies must take an agile approach to marketing, and why data should be behind every decision you make.
Jean-Marie Shields, VP of Brand Experience at Fjällräven, discusses the importance of staying true to your brand’s values and mission, the secret to building a community of loyal customers, and what’s ahead in 2021.
Jim Sinai, SVP of Marketing for Procore, explains the successful strategies for how to get to know your customer and why speaking their language is key.
