J.C. Lapierre, Chief Strategy and Communications Officer at PwC, details how the company reorganized and the steps the 160-year-old company has taken to roll out its new marketing strategy.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Genna Franconi, Co-founder and Managing Director of Trade School, explains how integrated content shops are helping brands create engaging, scalable content.
Tom Rossmeissl, Head of Global Marketing at Eat Just, on how JUST Egg is expanding the market for plant-based foods by using influencer marketing.
Paul Brenner, CSO of Vienomics, explains how OOH audio is helping marketers expand their advertising channels.
John Major, Director of Marketing at GHSP, explains how to build brand awareness when you’re expanding your product footprint.
Gali Arnon, CMO of Fiverr, explains how Fiverr underwent a full brand makeover during the COVID-19 pandemic and provides tips and tricks on how to organically use influencers in your marketing strategy.
Rob Willey, CMO of Cheribundi, explains why the best marketing is not ads, but when brands take a stand and have a clear point of view in their marketing efforts.
Bridget Perry, CMO of Contentful, explains how marketers are using headless CMS platforms to optimize content across various channels.
Tyrell Schmidt, CMO for TD Bank, AMCB and Head of Global Brand for TD Bank Group, explains how the company adapted its marketing strategy to ensure it remained committed to the brand’s voice.
Scott Marcus, CMO of Vital Farms, explains how Vital Farm targets more health-conscious consumers.
