Gali Arnon, CMO of Fiverr, explains how Fiverr underwent a full brand makeover during the COVID-19 pandemic and provides tips and tricks on how to organically use influencers in your marketing strategy.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Rob Willey, CMO of Cheribundi, explains why the best marketing is not ads, but when brands take a stand and have a clear point of view in their marketing efforts.
Bridget Perry, CMO of Contentful, explains how marketers are using headless CMS platforms to optimize content across various channels.
Tyrell Schmidt, CMO for TD Bank, AMCB and Head of Global Brand for TD Bank Group, explains how the company adapted its marketing strategy to ensure it remained committed to the brand’s voice.
Scott Marcus, CMO of Vital Farms, explains how Vital Farm targets more health-conscious consumers.
Keith Lawes, EVP and Corporate Secretary at Casper’s Ice Cream, explains the marketing strategies behind how Casper’s markets to three very different demographic groups, and the importance of using sponsorships to grow your business.
Melissa Dorko, Chief Growth Officer at Wunderman Thompson, discusses how they inspire growth for ambitious brands and why creativity is working its way back into a marketer’s strategy.
Jonathan Silver, CEO of Affinity Solutions, discusses the importance of having a single source of truth when it comes to data and what the next trend is in personalization.
Lynne Doherty, EVP of Global Sales and Marketing at McAfee, discusses the future of the marketing stack, rebranding strategies that foster customer success, and why the key to being data-driven includes a hefty mix of human interaction.
Mazen Mroueh, Head of Global Digital Factory at FrieslandCampina, discusses his team’s focus on data-driven decision-making in the nutrition industry.
