Kimberly Storin, CMO of Zayo Group,discusses how every marketer can earn quick wins in their first 100 days, and why formulating a strong ABM strategy is key to the growth of the business.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Mike Marcellin, CMO of Juniper Networks, explains proper marketing strategies when it comes to utilizing A.I., and how he’s leading the charge to make Juniper a data-driven marketing powerhouse.
Edward McDonnell, EVP and CRO of Salesforce Marketing Cloud, touches on how incomplete data is creating challenges for marketers, and why it's time for businesses to re-calibrate their training methods.
Krishna Subramanian, Co-founder of Captiv8, explains the latest trends in influencer marketing and how name, image and likeness is creating endless opportunities for brands to work with collegiate athletes.
Luke Sheehan, CMO at Willful, discusses digital marketing strategies to gain customer trust, and how to effectively leverage the proper partnership opportunities.
Mimi Swain, Chief Revenue Officer at Ring, explains how Ring’s early go-to-market strategy helped the company build a community of loyal customers and shareable moments.
J.C. Lapierre, Chief Strategy and Communications Officer at PwC, details how the company reorganized and the steps the 160-year-old company has taken to roll out its new marketing strategy.
Genna Franconi, Co-founder and Managing Director of Trade School, explains how integrated content shops are helping brands create engaging, scalable content.
Tom Rossmeissl, Head of Global Marketing at Eat Just, on how JUST Egg is expanding the market for plant-based foods by using influencer marketing.
Paul Brenner, CSO of Vienomics, explains how OOH audio is helping marketers expand their advertising channels.
