Kevin Tate, the CMO of Clearbit is making it easier for businesses to both have more marketing data and also how to interpret it more effectively. Tate describes the challenge he seeks to address in aligning the vision of where his marketing department sees things going, the perception that they leave on their target market, customers, and the sales needs that the business has to remain profitable and successful.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Bulbul Hooda, Head of Brand and Marketing at Vella Bioscience discussed the struggles that come with bringing a product to market within a taboo industry. Hooda also details successful marketing strategies for how best to pivot when unforeseen obstacles arise.
Dave Fink, CEO, and Founder of Postie explains why direct mail is a booming channel that remains underserved in a wave of digital marketing ads. Fink also explains the advantages of direct mail marketing and how it is creating memorable experiences for its recipients.
Michael Wenner, VP of Marketing and Director of Business Development at Masterworks, explains why art should be valued as an asset class. Wenner also details how Masterworks is democratizing art for all, and why his bullish marketing flare has brought attention to the rising site.
Amy Welsh, Vice President of Marketing at Agile Therapeutics discusses the struggles of marketing to a younger generation and how Agile Therapeutics has used popular dating apps to spread its message.
Bobby Jania, VP of Product Marketing at Salesforce lays down some guidelines for implementing A.I. and unpacks some of the findings in the annual Salesforce State of Marketing Report.
Everette Taylor, CMO of Artsy, discusses why he’s frustrated with digital marketings lack of innovation, the importance of developing a holistic 360 customer experience, and why he’s not scared about a cookieless future.
Brad Charron, CEO of Aloha, walks through his decades of lessons learned in marketing at some of the biggest and best-known brands in the world including Under Armour and Chobani. Brad also touches on the creative ways he thinks about messaging, and how it has helped him successfully attack tough competition across many verticals.
Wes Kao, co-founder of Maven, an online course platform, explains how Maven is rethinking the way that content should be valued, created, and disseminated.
Mike Woods, SVP of Product at Amagi Corporation, explains the growing divide between SVOD services and live streaming, and the bigger gap in how advertisers see traditional cable and streaming services.
