Nico Dato, the Executive VP of Marketing at Podium, has a keen eye for the ever-evolving landscape of available marketing channels. His clientele of SMBs is reached most effectively through more traditional channels such as radio, direct mail, and display ads rather than through new digital channels such as Google ads or social media. In this episode, Dato points out that the global use of third-party apps is making its way to the US as noted in their Messaging Trends Report.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Amy Cook the CMO of Simplus, has seen a lot of growth during her time in the industry. Through her experiences scaling teams and companies, she’s gleaned a wealth of knowledge about integrating into massive new organizations, working across all departments for the best marketing ideas, and working with agencies to help accomplish her goals.
Jeremy Epstein, CMO of Gtmhub, has a future-focused mindset about marketing. The emerging use of blockchain is developing rapidly and, even now, Epstein argues that there is a new market for marketers to serve there. Through his years at Microsoft and Sprinkler, he has developed a relaxed yet effective leadership style and shares some of his insights in this episode. Think differently with Epstein about your remote workforce and the way you define success for them.
Jeffrey Nicholson, CEO, and Co-founder of Tracer, shares his methods for marketing, informed by his proximity to Gary Vaynerchuk, and VaynerMedia. He’s developed this empire of powerful marketing data analytics all while also passing down his marketing knowledge, teaching business and marketing at universities.
Cynthia Price, VP of Marketing, Litmus, an email marketing company discusses her strategies for good ABM marketing, using content and thought leadership to market effectively, and successfully modifying their use of events from in-person to online.
Michele Don Durbin, Senior Vice President of Marketing at Evernote, explains how her past experiences with companies such as eBay and Skype set the groundwork for how she develops and builds effective marketing teams.
Kevin Osborne, SVP of Client Strategy at Acceleration Partners, encourages marketers to take another look at their affiliate strategy amid developing technology that has allowed for more cost-effective implementation, tracking, and growth for businesses of all sizes.
Courtney Baber, Co-founder of The Route Beauty left a successful career in beauty with time spent at Sephora, C.O. Bigelow, and Urban Decay, to create her own skincare line with best friend and skincare provider, “Nurse Nancy” Pellegrino. Featured on Oprah, promoted by Khloe Kardashian, and sold on HSN, The Route Beauty hasn’t been without its hurdles, but it continues to flourish.
Detria Williamson: Radical Design with the New Design Buyer featuring Detria Williamson, CMO of IDEO
Detria Williamson, the CMO of IDEO, is passionate about bringing radical change to the new design buyer that she and her team serve, and she does this by highlighting inclusivity and harnessing the power of properly balanced MarTech tools.
Saksham Sharda, Creative Director and CIO at Outgrow is helping marketers circumvent the process of working with developers to get creative and useful marketing tools on their websites.
