Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
channelMarketing Trends
Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Damien Wilson, CEO of Røde Microphones, has led the audio equipment company to massive growth amidst supply chain disruptions, and a rapidly evolving market. While he continues to scale the company and fine-tune its manufacturing process, he's focused on listening to and learning from their customers to innovate new products and improve the old.
Jonathan Rowe, the CMO nCino, started in academia and transitioned to a career as a marketing leader. His focus has been on building a passionate team culture, being a thought leader for their clients in the banking industry, scaling the business well, and keeping the vision of nCino as a billion-dollar brand at the forefront of everyone’s minds.
Adri Nowell, the VP of Marketing at Rev, gives her thoughts about what ideal sales and marketing relationship looks like, how to transition to leadership roles, how to structure a new product launch, and how to grow quickly without breaking things.
Norm Chait, Director of Out-of-Home Product/Sales at Quotient Technology, has years of experience in OOH that help him guide their team as they implement technology to operate on data that lead to OOH conversions for clients such as Walmart, Coca-Cola, and CVS.
Nico Dato, the Executive VP of Marketing at Podium, has a keen eye for the ever-evolving landscape of available marketing channels. His clientele of SMBs is reached most effectively through more traditional channels such as radio, direct mail, and display ads rather than through new digital channels such as Google ads or social media. In this episode, Dato points out that the global use of third-party apps is making its way to the US as noted in their Messaging Trends Report.
Amy Cook the CMO of Simplus, has seen a lot of growth during her time in the industry. Through her experiences scaling teams and companies, she’s gleaned a wealth of knowledge about integrating into massive new organizations, working across all departments for the best marketing ideas, and working with agencies to help accomplish her goals.
Jeremy Epstein, CMO of Gtmhub, has a future-focused mindset about marketing. The emerging use of blockchain is developing rapidly and, even now, Epstein argues that there is a new market for marketers to serve there. Through his years at Microsoft and Sprinkler, he has developed a relaxed yet effective leadership style and shares some of his insights in this episode. Think differently with Epstein about your remote workforce and the way you define success for them.
Jeffrey Nicholson, CEO, and Co-founder of Tracer, shares his methods for marketing, informed by his proximity to Gary Vaynerchuk, and VaynerMedia. He’s developed this empire of powerful marketing data analytics all while also passing down his marketing knowledge, teaching business and marketing at universities.
Cynthia Price, VP of Marketing, Litmus, an email marketing company discusses her strategies for good ABM marketing, using content and thought leadership to market effectively, and successfully modifying their use of events from in-person to online.
