Amanda Malko, CMO at G2, is an ambassador for marketing and brings clarity and enthusiasm to the craft that shows thoughtfulness. Now she tackles the challenge of marketing to software developers and crafting the best customer experience. She outlines some surveying best practices and dives into some of the ocean of MarTech tools and uses. Finally, she gives some quick and easy tool testing guidelines as well as some good AB testing guidelines.
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Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies.
Most Recent Episodes
Jason Held, CEO of Saber Astronautics, is disrupting the space industry on two continents by expanding access to space to teachers, students, and entrepreneurs through software development. He has overcome major hurdles including establishing a successful business to government partnerships in not only one but two countries. As they continue to lower the entry point for those seeking careers in the space industry, Saber is also working on solutions for the growing problem of space traffic regulation.
JC Lapierre, U.S. Chief Strategy and Communications Officer at PwC, has been with the company for decades and continues to lead by example, offering real mentorship opportunities to her team. She also talks about some of the benefits of increased data transparency for all players, the need for great communication in a large organization, and how she thinks about staying on the cusp of trends in how people shift the way they consume media.
Rashad Drakeford, Head of Content Marketing, Robinhood, knows the importance of telling a good story and leveraging the impact of that through the content he creates as a brand. In this episode, Rashad shares some of the lessons he’s brought to Robinhood from his experiences working at Apple, Revolt Media, Madison Square Garden, the U.S. Department of Energy, and Barack Obama’s first Presidential campaign. Rashad has a unique perspective on creating the most impactful content and engaging with the right influencers at Robinhood.
Lindsey Roy, CMO and SVP, Hallmark has been with the legacy brand for more than two decades; In this episode she shares her passion for connecting people, and breaks down some of the ways she uses both data and human connection in all aspects of the Hallmark strategy, from new product launches, to developing the right connections with people across all demographics and generations.
Damien Wilson, CEO of Røde Microphones, has led the audio equipment company to massive growth amidst supply chain disruptions, and a rapidly evolving market. While he continues to scale the company and fine-tune its manufacturing process, he's focused on listening to and learning from their customers to innovate new products and improve the old.
Jonathan Rowe, the CMO nCino, started in academia and transitioned to a career as a marketing leader. His focus has been on building a passionate team culture, being a thought leader for their clients in the banking industry, scaling the business well, and keeping the vision of nCino as a billion-dollar brand at the forefront of everyone’s minds.
Adri Nowell, the VP of Marketing at Rev, gives her thoughts about what ideal sales and marketing relationship looks like, how to transition to leadership roles, how to structure a new product launch, and how to grow quickly without breaking things.
Norm Chait, Director of Out-of-Home Product/Sales at Quotient Technology, has years of experience in OOH that help him guide their team as they implement technology to operate on data that lead to OOH conversions for clients such as Walmart, Coca-Cola, and CVS.
Nico Dato, the Executive VP of Marketing at Podium, has a keen eye for the ever-evolving landscape of available marketing channels. His clientele of SMBs is reached most effectively through more traditional channels such as radio, direct mail, and display ads rather than through new digital channels such as Google ads or social media. In this episode, Dato points out that the global use of third-party apps is making its way to the US as noted in their Messaging Trends Report.
