Can something as small as changing the color scheme on your website lead to exponential growth? Well, it’s not quite that simple, but according to Sheila Erickson, Vice President, Marketing and E-Commerce at Slumberland Furniture, making basic, obvious changes is the key to unlocking a much larger opportunity to grow in all areas.
Most Recent Episodes
If I told you that you could get the Rolex of cookies delivered to your door, would you be interested in that? Matthew Jung certainly was, and that’s why he went to work for Last Crumb, and since he joined the company, it’s become one of the hottest DTC brands with a waitlist about a mile long. What was the secret to creating a massively in-demand product (other than delicious cookies of course)? Find out right here.
The buzz around Web. 3.0, NFTs, and the metaverse is undeniable, but how much should brands actually be paying attention to? And where will brands and consumers actually get the most out of these trends? We asked Taylor Holiday, the CEO of Common Thread Collective, those questions and more on this episode.
In this day and age, are ecommerce brands still making basic mistakes? Yes, and there are a lot of small ways to improve your business that are ignored in favor of the shiny new object. Drew Himel, the Founder and CEO of Consult PCR, is here to help you focus on what really matters, improve retention, reduce churn, and make your business more resilient.
When Jim McKelvey and Jack Dorsey were building Square, they were met with legal issues, major challenges from Amazon, and more. But necessity is the mother of innovation, and anger is the fuel that kept Jim going. Hear the lessons Jim and Jack learned and where Jim thinks the world of content is headed on this episode.
If it seems like DECIEM is a different type of beauty brand, that’s because it is. The company behind global powerhouses like “The Ordinary” is more focused on education than manipulation. On today’s episode, we talk with Jordanne Dyck, DECIEM’s Digital Director, about acquisitions, global expansion, and how the company has taken the skincare world by storm simply by telling it like it is.
What is the metaverse? How should you be using the metaverse? What’s the future of the metaverse? If you’ve ever asked any of these questions, you’ll find your answers from Neha Singh, the Founder and CEO of Obsess, a company that is bringing the metaverse to life for brands and consumers everywhere.
For the first decade of its digital journey, Crate & Barrel didn’t even sell furniture online. Obviously, times and customer expectations have changed, and Joan King, Sr. Vice President, eCommerce & International at Crate & Barrel, has been there for the entire ride. Hear how the company shifted its strategy in line with its customer’s digital evolution.
According to Barry Hoffman, the Chief Strategy Officer of ZeroLight, we are right at the edge of a time when holograms and VR technology could become ubiquitous in our commerce activities. What do we have to do to get over the edge? Find out on this episode.
You might not think that a 100-plus-year-old company would be leading the way when it comes to future thinking about Web 3 and the metaverse, but David Oksman of Samsonite is here to prove you wrong. Hear how ecommerce brands should be taking these developments into account when thinking about long-term strategies.