The Asian Snack Brand That is Making Waves in the U.S.

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How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company’s backstory and what Irvin learned from this unique expansion.

Tune in to learn:

  • Irvin’s journey from a Singaporean restaurant into a viral snack product (1:50)
  • Building relationships with major U.S. retailers (11:00)
  • What changes are needed to bring a product from Asia to the U.S. (16:30)




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Episode 269