How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company’s backstory and what Irvin learned from this unique expansion.
Tune in to learn:
- Irvin’s journey from a Singaporean restaurant into a viral snack product (1:50)
- Building relationships with major U.S. retailers (11:00)
- What changes are needed to bring a product from Asia to the U.S. (16:30)
Mentions:
About the Guest:
- Irvin is the Founder and CEO of Irvins. He leads the company with his brothers.
- Irvins started as a restaurant in Singapore, later moving into packaged snacks and expanding into other countries.
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