Link Walls, the VP of digital marketing strategy for ChannelAdvisor, discusses how ecommerce brands should be devising their digital channel strategy and which channels they should start investing in right now.
Eric Neher, CMO at Canopy, Justin Seidenfeld, CEO at Doris Dev and Co-Founder of Canopy, and Lucas Lappe, Head of Product and Co-Founder at Doris Dev, discuss building a brand, speaking to a broad versus narrow audience, and more.
Anu Adasoolum, Founder and CEO of Sabi, discusses how local and informal merchants can digitize, establish trust, and grow in the digital economy.
Angelo Frigo, Head of CX and Digital Product at Burger King, discusses building digital experiences that drive engagement and sales from customers who have not always been targeted.
Rod Morris, the co-founder and president of Lovevery, discusses creating unique products and engaging content to stand out in the crowded childrens products and subscription box markets.
Matt Mullenax, Co-Founder and CEO of Huron, discusses how to test messaging to find the right copy that resonates with audiences.
Matthew Herman, Co-founder of Boy Smells, discusses building a brand with inclusivity at its core, pivoting from wholesale to DTC to retail, and expanding into new product categories.
Scott Donnell, Founder of Hapbee Technologies, discusses investing in, testing, and bringing to market a technology to improve people’s lives, and all of the marketing, consumer education, and supply issues that went with it.
Penny Murphy, Owner of Pioneer Linens, discusses the many changes her century-old company has gone through, including pivoting to ecommerce at the dawn of the digital age.
Maisa Mumtaz-Cassidy, Founder and CEO of Consciously, discusses building a marketplace that highlights ethical and sustainable brands, and recommends questions brands and consumers should be asking about where their products come from.