Katherine Bahamonde Monasebian, President and GM North America Commerce for Stanley Black & Decker, discusses how the company reimagined its ecommerce business and why top talent is attracted to the inclusive and influential company.
Andrea Leigh, VP of Strategy and Insights for Ideoclick, and Melissa Burdick, Co-founder and CEO of Pacvue, discuss the major trends in ecommerce, including big brands going digital to compete with niche disruptors, and how to tackle the new “retail media explosion.”
Jason Wyatt, Executive Chairman at Marketplacer, discusses how marketplaces have evolved and how the connections created within marketplaces give brands a more 360 view of customers.
Lindsay McCormick, CEO and Founder of Bite Toothpaste Bits, discusses launching a company after going viral and bringing change and sustainability to an otherwise un-disrupted industry.
Ian Gresham, former CDO of Univar Solutions and current executive advisor, on the lessons he learned leading the digital transformation of a $9 billion multinational company.
Patrick Keller, Head of Marketing and Ecommerce at Goal Zero, discusses how to convert more sales on Amazon by remaining authentic, and he explains the reason long-tail, big-risk marketing can have more ROI than traditional campaigns.
Paul do Forno, Managing Director at Deloitte Digital, discusses the changes he’s seeing in ecommerce, including B2B’s shift into the space, and how large companies are trying to scale personalized connections with customers.