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The Journey of GOOD PLANeT Foods Part 1: How David Israel’s Entrepreneurial Spirit Served Him Throughout Many Ups and Downs

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David Israel has had an incredible journey to where he is now, serving as the Founder and CEO at GOOD PLANeT Foods. In part one of this special two-part episode of Up Next in Commerce, hear David’s backstory, including a long, drawn-out legal battle and creating a business from behind bars and growing it into a leader in the snack category. And tune into the next episode to hear more about GOOD PLANeT Foods. 

Tune in to learn:

  • David’s journey through legal battles (6:30)
  • Running a business while in legal limbo (9:20)
  • How David found the idea for POP! Gourmet Foods in prison (23:00)

About the Guest:

David Israel is Founder and CEO at GOOD PLANeT Foods. He is a serial entrepreneur who started his first business when he was 19 years old. He founded POP! Gourmet Foods in 2011 where he created award-winning products. Under his leadership, POP! Gourmet formed strategic partnerships nationally and internationally, launching the products at globally recognized retailers including Costco, WalMart, Kroger, Safeway and Starbucks. David leveraged his passion and know-how to create Good PLANeT Foods, makers of the best plant-based cheese on the market to meet a growing demand for people who want to eat better products for their health while also doing good for the planet.”

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at mision.org.

Episode 248