The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market

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GOOD PLANeT Foods was established with a mission in mind, but how did that mission land in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and co-CEO at GOOD PLANeT Foods, who is joined by his co-CEO, Bart Adlam, to fill us in on how they built the business and a partnership. Enjoy!

Tune in to learn:

  • How to walk the fine line when working with a co-CEO (10:50)
  • What’s the balance between getting the product to market and educating the consumer (12:15)
  • How GOOD PLANeT Foods is competing against a glut of lower quality products from competitors (15:50)
  • How, according to Bart, GOOD PLANeT Foods is becoming “a market of one” (27:30)


About the Guest:

David Israel is Founder and CEO at GOOD PLANeT Foods. He is a serial entrepreneur who started his first business when he was 19 years old. He founded POP! Gourmet Foods in 2011 where he created award-winning products. Under his leadership, POP! Gourmet formed strategic partnerships nationally and internationally, launching the products at globally recognized retailers including Costco, WalMart, Kroger, Safeway and Starbucks. David leveraged his passion and know-how to create Good PLANeT Foods, makers of the best plant-based cheese on the market to meet a growing demand for people who want to eat better products for their health while also doing good for the planet.”

Bart Adlam is the co-CEO of GOOD PLANeT Foods. He has extensive experience in the food industry, including serving as CEO of Chef’s Cut Real Jerky Co., CEO/President of siggi’s, and President of Post Foods. 

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Episode 249