How Getty Images is Developing The Future of Visuals

Play episode

Finding the best visual companion to your content is often a tough task. Getty Images has been making it easier for brands and individuals for decades. On this episode, Grant Farhall, Chief Product Officer at Getty Images, dives into the predictive trends that can be found within its search tool, plus he answers questions about how the backend search engine actually works (without giving away too much of the secret sauce of course) and how Getty is prepping for a future that’s going all-in on video and the metaverse.

Tune in to learn:

  • Trends in the visual and image search realm (11:00)
  • How to present the best visual options to customers (7:55)
  • Best practices with visuals and data (17:40)
  • Why video and the metaverse are channels to keep your eye on (29:36)


About the Guest:

As Chief Product Officer, Grant Farhall is responsible for Getty Images’ overall product strategy and vision. In his role, Grant oversees the company’s e-commerce platform and websites, user experiences, customer research and SEO strategy, with the aim of making it easier for Getty Images’ customers to discover, license and share powerful content to connect with their audiences, and ultimately drive impact for the business.

His career at Getty Images spans a decade, including his most recent role as Vice President of E-Commerce. In addition, Grant has held several positions with iStock, including as General Manager where he helped develop and execute a turnaround strategy for the business by simplifying the product and better aligning to customer needs.

Prior to joining Getty Images, Grant worked in broadcast journalism and as a Studio Manager for several advertising and web development agencies. He holds a Bachelor of Commerce from University of Calgary and Broadcasting Diploma from Mount Royal University. Grant spends his time playing with his eight-year-old-daughter, calling play by play for the Calgary Roughnecks of the National Lacrosse League and driving the back roads of Western Canada to photograph abandoned buildings.”

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.


Episode 242