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Making Messaging Matter: How Brands Can Win with SMS

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SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. Brian Long, the CEO and co-founder of Attentive, joins this episode to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road. 

Tune in to learn:

  • The latest in the world of branded text messaging (6:25)
  • How Attentive is bringing a personal touch to texting (12:40)
  • How brands are innovating with their text tactics (15:10)
  • Which metrics should brands focus on when it comes to SMS (16:10)

Mentions:

About the Guest:

Brian is the CEO and Co-Founder of Attentive, a personalized mobile messaging platform. Previously, Brian has co-founded, helped build, and sold a venture-backed technology startup called TapCommerce to Twitter. He has served in a variety of executive, product, business development, and sales roles at tech companies large and small including: Twitter, CNET.com / CBS Interactive, CrossBoard Mobile, and TapCommerce. Brian has spoken at a number of technology conferences and been named one of the Top 10 in New York City technology by Business Insider. He has a BA from the University of Pennsylvania, and half an MBA from NYU Stern School of Business (he dropped out of business school to do a tech startup).”

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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at mision.org.

Episode 241