What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.
Tune in to learn:
- About Paul’s first six months at Salesforce (5:35)
- About the culture of “ohana” at Salesforce (8:50)
- Salesforce’s approach to messaging (25:20)
- Paul’s perspective on Web3 (32:50)
Mentions:
About the Guest:
BIO: “I’m a senior strategic and entrepreneurial leader with proven capability in digital transformation and revenue growth. I bring over 20 years of industry experience and P&L ownership, inspiring teams and driving organizational development through a combination of operational rigor and visionary leadership. Increasingly, I am using my background and voice to infuse new thinking into the art and science of effective marketing.
I have extensive, global experience building strong, diverse business and teams in business development, inbound and outbound sales, business strategy, product development, digital strategy and marketing. Demonstrated track record of mapping the customer journey, hiring and developing strong leaders, and driving success and growth at scale across B2C and B2B industries and verticals.
Fueled by competition, I have a highly innovative spirit and hold a high bar for my teams to ensure they’re developing professionally while driving a significant positive impact to the bottom line. I am a firm believer that team and organizational culture is critical to long-term, sustainable success. As a Chief Marketing Officer and Executive leader, I have developed a set of original principles which have galvanized the groups I oversee and ensure that business achievement and growth does not come at the cost of personal and professional development and satisfaction.
As a full stack marketer, my expertise spans the growth continuum from product to brand and marketing through to inside sales and business development. I have particularly deep subject matter expertise in Business Development, Marketing Management, Product Management, Product Marketing, Digital Marketing, Marketing Strategy, Positioning & Messaging, Brand Development, Strategic Partnerships, Business Development, Advertising, online Advertising, Digital Marketing (Search Engine Optimization (SEO), SEM, Lead Generation), PR and Communications.
I concurrently am a co-founder of a web3 startup, and undertake advisory roles to executive teams considering business and marketing transformations, and will consider further advisory or board positions if you wish to contact me at paul_stoddart@outlook.com to discuss.”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You’ll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
