Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.
Tune in to learn:
- About Motive and Lubor’s role at the company (4:10)
- About Motive’s major rebrand (7:15)
- What marketing trends Lubor is following (28:45)
- What metrics Motive takes into account (40:00)
- “Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)
About the Guest:
BIO: “I am a marketing executive with experience building and leading teams of 5-50 members, strong technical background, and a proven ability to execute. In my current role at KeepTruckin, I am responsible for all aspects of Product Marketing, including the company’s expansion from SMB to the enterprise as well as vertical diversification.
Previously, I worked at Zuora, ServiceMax, OpenText, Documentum, Vignette, and Novell and I have experience in Fleet Management, Subscription Billing and Revenue Recognition, Field Service Management (FSM), Enterprise Content Management (ECM), Business Process Management (BPM), Customer Experience Management (CXM), Internet of Things (IoT) and Networking markets. I am experienced with marketing strategies for application and infrastructure software addressing the needs of both IT and business buyers.
I am well versed in the latest marketing approaches including account-based marketing (ABM), digital marketing, content marketing, and influencer marketing. From 2010-2015, I also have served as a board member of AIIM (Association for Intelligent Information Management), a global industry association.”
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