Modernizing Healthcare Marketing with Andrew Chang, VP of Marketing, Summit Health & CityMD

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Marketing Trends Background

The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.

Tune in to learn:

  • How Summit Health is revolutionizing healthcare marketing (9:10) 
  • Earning trust from stakeholders (20:00) 
  • How some marketing trends are impacting the healthcare industry (30:02)


About the Guest:

“Andrew Chang is Vice President, Marketing at Summit Health and CityMD, a combination of the nation’s premier multispecialty medical groups and the leading urgent care provider in the New York metro. 

Prior to this role, Andrew was Executive Director, Marketing and Physician Outreach at Piedmont Healthcare, and held similar roles at Stan Johnson Company, UPS, and AirTran Airways. 

Andrew currently serves on the Board for the Children’s Museum of Atlanta as Board Chair, WABE/Public Broadcasting Atlanta as Board Treasurer, the Atlanta Convention and Visitors Bureau, and the Central Outreach and Advocacy Center. He also served on the board for Dad’s Garage Theatre Company (Board Chair), Leadership Atlanta, VOX Atlanta, The Alliance Theatre, the Atlanta Asian American Chamber of Commerce, the Asian American Heritage Foundation, the Metro Atlanta Arts and Culture Coalition and (co)lab Atlanta. Andrew is a graduate of LEAD Atlanta (‘07), and served as co-chair for the Class of 2010 and co-founded the Alumni Association, and Leadership Atlanta (’19). He is also a graduate of the Arts Leaders of Metro Atlanta program and Outstanding Atlanta. 

Andrew received his Bachelor’s from U.C. Berkeley and his M.B.A. from Wake Forest University. He currently resides in Buckhead with his wife Aileen, two children Adelyn and Austin, and cat and dog.”

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Episode 357