Meet Rising Customer Expectations with Salesforce

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With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.

Tune in to learn:

  • Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)
  • The importance of real-time customer engagement (9:18)
  • About Shannon’s Forbes piece on changing customer attitudes (18:38)
  • How Salesforce Genie is revolutionizing marketing (20:32)


About the Guest:
Professional Bio From LinkedIn:

Professional Bio From Forbes Article:
“Shannon Duffy, EVP, Marketing at Salesforce, guides messaging, experiences, and go-to-market strategy for the flagship Salesforce products.”

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Episode 370