What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences.
Tune in to learn:
- About balancing brand and market (9:39)
- How to look for high-performance leaders (19:22)
- What to learn from failures and successes (29:39)
- How to climb the marketing ladder (39:04)
Mentions:
- ICE’s first commercial
- Andrea Brimmer MT Episode – https://bit.ly/3BW75ux
- McLaren Race Team, Extreme E
- NBC’s Mad Money
- ICE’s Partnership with Fashion House Balenciaga
About the Guest:
LinkedIn BIO: “Stephanie Dobbs Brown is the Chief Marketing Officer at Intercontinental Exchange (ICE), a Fortune 500 data and technology company and parent company of the New York Stock Exchange. At ICE, Dobbs Brown is responsible for all components of marketing and brand management, inclusive of digital, creative, advertising, events, and technology and operations.
In 2022, Dobbs Brown led all aspects of ICE’s rebrand, a cohesive repositioning that links the company’s global expertise in designing, building, and operating digital marketplaces and networks that connect people to opportunity. As part of the rebrand, she launched ICE’s commercial campaign and facilitated strategic partnerships with McLaren Racing and CNBC’s Mad Money. She also forged a partnership with fashion house Balenciaga to debut its spring 2023 collection on the trading floor of the New York Stock Exchange, an unexpected move to reach new audiences and further cement its place at the heart of the cultural zeitgeist.
Dobbs Brown has spent her career building brands and global enterprises. For over two decades, she has led marketing, branding and PR across various fintech and data companies. Prior to joining ICE, she held leadership roles at Dow Jones where she led corporate marketing, and at Thomson Reuters where she was Head of Brand and Public Relations Strategy. She graduated with a degree in Public Relations from the University of Tennessee.”
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