What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.
Tune in to learn:
- About Kelly’s marketing journey (4:00)
- About CMO burnout and Kelly’s thoughts on the benefits of taking a sabbatical (26:30)
- About Kelly’s time at Harvard (42:25)
- “Competition, Cooperation, and Creative Contention with CTO of AMD, Mark Papermaster” (Business X Factors podcast episode)
- Dr. Lisa Su (Chair and CEO, AMD)
- Carla Piñeyro Sublett (Former CMO, Rackspace)
- “#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health” (DemandGen Radio podcast episode)
- “Legally Blonde” (movie)
About the Guest:
“I am passionate about building world class teams, empowering up-and-coming future leaders to thrive, growing quality brands, and leading businesses through change and acceleration. As an experienced business executive and marketing leader, I have had the opportunity to develop multiple marketing and business strategies across both IT and consumer packaged goods.
I pride myself on strategic thinking, results-driven determination, operational efficiency, and effective cross-functional management. I believe that in the absence of product knowledge or expertise, brands are a surrogate for quality and that our job as marketers is to make products accessible to customers.
Personally, I am inspired by strong women in business and entrepreneurs who have a story to tell. I am also an advocate for managing a well-rounded life, not just a job, as I think that is the rising tide that lifts all boats at home and in the workplace. I believe the rat race of go-go-go is not sustainable and often interferes with the best ideas. I am a die-hard achiever who is learning that taking a minute to think can exponentially increase the efficiency of achievement!”
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You’ll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments