Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.
Tune in to learn:
- What to be excited about right now (2:30)
- A strategy for the first 90 days (6:50)
- How to get people to see and work toward a unified vision (14:00)
- Understanding both simplicity and complexity at scale (19:08)
- Defining a new category in technology (24:30)
- Lessons learned from Asana’s IPO process (30:30)
- The role of AI in marketing strategies today (37:00)
About the Guest:
“Jessica Gilmartin is the CMO of Calendly. She leads marketing for Calendly, a powerful yet simple automated scheduling platform that takes the work out of connecting with others so you can accomplish more. Millions of users benefit from an enjoyable scheduling experience, more time to spend on top priorities and flexibility to accommodate individual users and large teams alike. Calendly works with Google, Office 365 and Outlook calendars and apps like Salesforce, Stripe, PayPal, Google Ana
“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”
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