How Tomorrow.io Is Elevating Your Forecasts And Revolutionizing Transportation

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Marketing Trends Background

Weather is more than just a topic for small talk. It’s a major factor in a number of industries, and impacts business every day. Tomorrow.io is making it possible to gather better, more advanced weather data that is allowing for a revolution in transportation and other industries. Dan Slagen, CMO of Tomorrow.io, explains how on this episode of Marketing Trends.  

Tune in to learn:

  • What is Tomorrow.io? (2:30)
  • Learning to communicate with your CEO (3:40)
  • Leading through high growth periods (10:00)
  • How lead gen has evolved throughout the years (15:00)
  • Creating a cohesive strategy (19:10)
  • How Tomorrow.io competes in its category? (25:00)
  • How Tomorrow.io can change the role of a meteorologist (30:35)
  • Fun partnerships and customer stories (36:20)
  • Looking forward and understanding trends (41:00)
  • Why marketing matters at the C-level (46:00)


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Episode 398